Custom · For founders & SMBs · AI & Marketing

You built it.
Now it owns you.

If your week is gone before it starts, your inbox is the boss, and the work you actually love is the last thing you do, that's the week I quietly take apart.

Show me how → First, who are you? ↓

Pick what sounds like you

Where are you stuck?

"I'm a founder. I'm doing too much."

→ AI workflows for solo founders & small teams

"My team needs AI but no one's leading it."

→ AI rollouts for SMBs with existing teams

"My website's invisible to AI & search."

→ AEO & SEO retainer for service businesses

"I just need someone who'll figure it out."

→ Fractional CMO & strategic partner work

Kietah Martens-Shaw, AI and marketing consultant, Gold Coast Australia

A bit about me, but really, about you

Hi, I'm Kietah.
Pronounced Peter, with a K.

"I'm strategic enough for your boardroom, and chill enough for your group chat."

I scaled and sold my first business in my 20s, helped others grow theirs, and stepped in as a stand-in CEO when founders needed to step back, knowing their team and operations were in good hands.

I built The Good Index (live), exited a wellness brand, and have a third business launching this year. Somewhere in the middle of running them, I drowned.

So I built the AI systems and marketing engines that took the work off my plate, and freed me to do the parts I actually love.

That's what I now build for you. Systems, storytelling, and space, so your business can breathe and grow, without burning you out.

Read my full story →

If you're ready to look at the work

2 ways I work with you.

AI systems built for you or with you

If your week is admin, proposals, content, and inbox, I install AI that handles all of it inside the tools you already use. Done for you, or built alongside your team.

See AI services →

Marketing Optimisations

If your buyers are about to start asking ChatGPT for recommendations, I make sure your business is the one it names.

I've led global marketing campaigns for tourism groups, ecommerce brands, services and personal brands.

See marketing services →

Combination of Both →

Most clients start here. We map your week, find what AI can take off your plate, and rebuild your marketing engine at the same time.

Before you trust me with yours

I've built businesses too.

Some I built to scale. Some to sell. Some to scratch the creative itch. The systems I'll build for you are the ones I've already built for me.

● Live

This could be you next

Real stories from people who were where you are.

“

Leadership consultant

"I wrote every proposal myself. For 14 years."

Now: 60-second proposals plus 15 hrs/week back.

“

Psychology practice

"We were invisible online. Paying $4k a month for nothing."

Now: 3× organic enquiries in 90 days.

“

Aesthetics clinic

"I needed a team. I couldn't afford one."

Now: $4k+/wk in tracked sales, without hiring.

If reading this felt like
"yes, that's me"

Tell me about your business. We'll have a 30-minute call. No deck, no sales pitch, just whether I'm the right person to help.

Strategy & Saltwater · monthly

An inbox you'll actually look forward to.

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You built it.Now it owns you.