Why I Care
I started my first business in my early 20s and sold it. Not because it failed, because it worked. That experience gave me the confidence and the lessons to help others do the same.
Since then I've:
- Helped founders simplify and scale their operations
- Stepped in as a stand-in CEO so visionaries could actually rest
- Created content campaigns for global tourism brands
- Worked across industries from ecommerce to education to iOS apps
- Supported 40+ retreats and resorts with marketing strategy and storytelling
But I never lost sight of why I do it. I want business to feel lighter, for me and for you. Less frantic. More fulfilling.
Why I'm Different
I'm not here to hand you a five-year plan and walk away. I'm here to get in it with you. I know the overwhelm of trying to be everywhere at once, and I also know the power of pausing, zooming out, and making smarter, calmer moves.
I blend systems with story. Data with depth. Structure with softness.
Strategy & Saltwater
I run from the Gold Coast. The work is rigorous; the pace isn't. That's the trade I built for myself, and now build for the people I work with.